3. Assume that you are a member of the marketing department for a firm that produces several...
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3. Assume that you are a member of the marketing department for a firm that produces several brands of household cleaning products. Your assignment is to develop recommendations for trade and consumer sales promotion activities for a new laundry detergent. Develop an outline of your recommendations for these sales promotions. In a role-playing situation, present and defend your recommendations to your boss.
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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