2. Technology in the form of television remotes, VCRs, computers, and cable television is giving today's con-
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2. Technology in the form of television remotes, VCRs, computers, and cable television is giving today's con- sumers more and more control over the advertising images they see. How has this affected the advertising industry so far, and do you think this will affect it in the future? What are some ways that advertising can respond to this?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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