3. As a marketing professional, you have been asked to write a short piece for a local...

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3. As a marketing professional, you have been asked to write a short piece for a local business newsletter about the state of marketing today. You think the best way to address this topic is to review how the marketing con- cept has evolved and to discuss the New Era orienta- tion. Write the short article you will submit to the edi- tor of the newsletter.

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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