4. As college students, you and your friends some- times discuss the various courses you are taking.

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4. As college students, you and your friends some- times discuss the various courses you are taking. One of your friends says to you, "Marketing's not important. It's just dumb advertising." Another friend says, "Marketing doesn't really affect people's lives in any way." As a role-playing exercise, present your arguments against these statements to your class.

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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