1. Working as a team with two or three other students select an organization in your community...
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1. Working as a team with two or three other students select an organization in your community that prac- tices marketing. It may be a manufacturer, a service provider, a retailer, a not-for-profit organization- almost any organization will do. Then schedule a visit with someone within the organization who is involved in the marketing activities. Arrange for a short visit during which the person can give your group a tour of the facilities and explain the organization's marketing activities.
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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