2. Divide the following list of topics among your team and ask each person to be responsible...

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2. Divide the following list of topics among your team and ask each person to be responsible for developing a set of questions to ask during the interview to learn about the company's program: 2 What customer segments the company targets How it determines needs and wants What products it offers, including features, benefits, and goals for customer satisfaction What its pricing strategies are, including any dis- counting policies it has What promotional strategies it uses and what these emphasize to position the product(s) How it distributes products and whether it has encountered any problems How marketing planning is done and who does it Whether social responsibility is part of the market- ing program and, if so, in what ways Dougla un findings In

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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