1. Which firm has the better Web site? What makes it better? Ron Jon sells clothing and...

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1. Which firm has the better Web site? What makes it better? Ron Jon sells clothing and other merchandise both in its stores and on its Web site (www.ronjons.com). Visit the Web site, and also identify the Web site of a competitor. Hint: You can do this by Googling the term "surfwear." Follow the links to find out as much as you can about the companies. Then on the basis of your experience, answer the question

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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