3. How are retail stores classified? Describe the differ ences in merchandise assortments for convenience stores, supermarkets,

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3. How are retail stores classified? Describe the differ ences in merchandise assortments for convenience stores, supermarkets, specialty stores, discount stores, department stores, and hypermarkets.

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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