2. How do the wheel-of-retailing and retail life cycle theo- ries explain the evolution of retailing? How
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2. How do the wheel-of-retailing and retail life cycle theo- ries explain the evolution of retailing? How do demo- graphics, technology, and globalization affect the future of retailing?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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