3. What are some important global marketing issues that one must be mindful of when developing a marketing plan? Why do these issues need to be considered sepa- rately from a firm's domestic plan?related to social marketing initiatives such as serving the environment, society, and the community consis- tent or inconsistent with serving customers and maxi- mizing profits? Explain your thinking. 3. What are some important global marketing issues that one must be mindful of when developing a marketing plan? Why do these issues need to be considered sepa- rately from a firm's domestic plan?