3-10. What is return on marketing investment (ROMI)? How does considering marketing as an investment instead of
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3-10. What is return on marketing investment (ROMI)? How does considering marketing as an investment instead of an expense affect a firm?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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