3-11. What is an action plan? Why are action plans such an important part of market planning?...
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3-11. What is an action plan? Why are action plans such an important part of market planning? Why is it so important for marketers to break the implementation of a marketing plan down into individual elements through action plans?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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