4. Department stores appear to be declining in popularity in the United States but remain consumers' primary

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4. Department stores appear to be declining in popularity in the United States but remain consumers' primary place to shop in other countries, such as Japan. Why do you think this is so? Are there ways that department stores in the United States can turn this trend around?

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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