5. Wal-Mart has become a dominant retailer in the American marketplace, accounting for over 30 percent of
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5. Wal-Mart has become a dominant retailer in the American marketplace, accounting for over 30 percent of the total sales of some products. Is this a good thing for consumers? For the retail industry as a whole? Some communities try to prevent Wal-Mart from building a store in their area. Why do you think people feel this way?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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