6. Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in
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6. Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in Internet sales of some product categories within the next few years. What effect do you think the growth of e-retail- ing will have on traditional retailing? In what ways will this be good for consumers, and in what ways will it not be so good?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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