1. Assume you are a business consultant for a chain of 37 traditional department stores located in...
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1. Assume you are a business consultant for a chain of 37 traditional department stores located in 12 midwestern U.S. cities. In recent years, the stores have seen declin- ing revenues as specialty stores and hypermarkets have begun to squeeze the department stores out. The chain has asked you for suggestions on how to increase its business. Develop an outline of your recommendations and present your plan to your class. your
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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