2. As a college graduate, you and a friend think the career you really would enjoy means...

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2. As a college graduate, you and a friend think the career you really would enjoy means being your own boss- you want to start your own business. You feel that

e- commerce is the place for you to make fortune. You and your friend are considering two options: (1) an online business that sells custom-made blue jeans based on customers' measurements and (2) an online business that sells gourmet foods from around the world. In a role-playing exercise, debate with your friend the pros and cons of each of these two online retail businesses and make a decision about which is better.

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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