3. All your life you've wanted to be an entrepreneur and to own your own business. Now you're ready to graduate from college, and you've decided to open a combination coffee shop and bookstore in a location near your col- lege. You know that to attract both the college-student market and other customers from the local community, it will be necessary to carefully design the store image. Develop a detailed plan that specifies how you will use atmospherics to create the image you desire.