4. In your job with a marketing consulting firm, you often are asked to make recommendations for store location. Your current client is a local caterer that is planning to open a new retail outlet for selling take-out gourmet dinners. You are examining the possible types of loca- tions: the central business district, a shopping center, a freestanding entity, or some nontraditional location. Outline the advantages and disadvantages of each type of location. In a role-playing exercise, present your rec- ommendations to your client.