4. What is your overall attitude toward marketing research? Do you think it is a beneficial activity

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4. What is your overall attitude toward marketing research? Do you think it is a beneficial activity from a consumer's perspective? Or do you think it merely gives marketers new insights on how to convince consumers to buy something they really don't want or need?

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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