5 Sometimes firms use data mining to identify and aban don customers who are not profitable because they don 't spend enough to justify the service needed or because they return a large proportion of...

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5 Sometimes firms use data mining to identify and aban don customers who are not profitable because they don 't spend enough to justify the service needed or because they return a large proportion of the items they buy What do you think of such practices Is it ethical for firms to prune out these c...

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5. Sometimes firms use data mining to identify and aban- don customers who are not profitable because

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Marketing Real People Real Choices

5. Sometimes firms use data mining to identify and aban- don customers who are not profitable because

Question:

Step by Step Answer:

Marketing Real People Real Choices

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