4-13. When we consider data quality, what are the differences among validity, reliability, and representativeness? How can

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4-13. When we consider data quality, what are the differences among validity, reliability, and representativeness?

How can you know the data have high levels of these characteristics?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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