4-13. When we consider data quality, what are the differences among validity, reliability, and representativeness? How can
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4-13. When we consider data quality, what are the differences among validity, reliability, and representativeness?
How can you know the data have high levels of these characteristics?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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