4-6. What techniques can marketers use to gather data in exploratory research? How is this type of...
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4-6. What techniques can marketers use to gather data in exploratory research? How is this type of data collection useful?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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