5. Retailers often place impulse purchase items such as magazines and candy bars near the entrance to
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5. Retailers often place impulse purchase items such as magazines and candy bars near the entrance to the store or near the checkout area. How would you describe the decision process for these products? Why are these locations effective?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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