6. In different cultures, perceptions about the proper roles for men and women, that is, gender roles,

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6. In different cultures, perceptions about the proper roles for men and women, that is, gender roles, can vary greatly. What are some ways you think gender roles may differ in the following countries, and what are the implications for global marketers?

a. France

b. Bahrain

c. Japan

d. Canada

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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