5. What are some ways to implement your recommendation? What do you think of a retailer that achieved the following during a recent holiday shopping season: 1) received orders for over 108 million products, 2) had a single-day record of 3.6 million products ordered-that's 41 products ordered per second, 3) shipped more than 99 percent of orders on time to meet holiday deadlines worldwide, and 4) shipped to over 200 countries? For most people these certainly are impressive results, but if you're one of the millions of loyal fans of Amazon.com, these results might seem like mere business as usual. Internet entrepreneur Jeff Bezos founded Amazon.com in a suburban Seattle, Washington, garage in July 1994. A year later, the company launched a Web site. Within a month of the company's launch, Amazon had shipped products to customers in all 50 states and 40 different countries. In 1996, the company's first full year of operations, sales totaled $15.7 million and by 2000 they were over $1 billion. Sales today surpass a whopping $10 billion a year.