5.3 Describe what marketing analytics include and how organizations can leverage both marketing analytics and predictive analytics

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5.3 Describe what marketing analytics include and how organizations can leverage both marketing analytics and predictive analytics to improve marketing performance.

pp. 163–171

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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