5.3 Describe what marketing analytics include and how organizations can leverage both marketing analytics and predictive analytics
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5.3 Describe what marketing analytics include and how organizations can leverage both marketing analytics and predictive analytics to improve marketing performance.
pp. 163–171
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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