5.4 Identify how organizations can use marketing metrics to measure performance and achieve marketing control. pp. 172174
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5.4 Identify how organizations can use marketing metrics to measure performance and achieve marketing control. pp. 172–174
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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