6. M-commerce allows marketers to engage in location commerce, in which they can identify where consumers are
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6. M-commerce allows marketers to engage in location commerce, in which they can identify where consumers are and send them messages about a local store. Do you think consumers will respond positively to this? What do you think are the benefits for consumers of m-commerce?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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