6. What is behavioral learning? What is cognitive learn- ing? How is an understanding of behavioral and
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6. What is behavioral learning? What is cognitive learn- ing? How is an understanding of behavioral and cogni- tive learning useful to marketers?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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