6.3 Show how situational factors and consumers relationships with other people influence consumer behavior. pp. 202208

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6.3 Show how situational factors and consumers’

relationships with other people influence consumer behavior. pp. 202–208

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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