6.4 Understand the characteristics of businessto- business markets and how marketers classify business-to-business customers. pp. 208214
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6.4 Understand the characteristics of businessto-
business markets and how marketers classify business-to-business customers. pp. 208–214
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Related Book For 
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ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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