6.5 Identify and describe the different business buying situations and the business buying decision process, including the

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6.5 Identify and describe the different business buying situations and the business buying decision process, including the use of e-commerce and social media. pp. 214–222

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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