9-21. Critical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and brandname awareness.

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9-21. Critical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and brandname awareness. To what brands are you personally loyal? What is it about the product that creates brand loyalty and, thus, brand equity?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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