9-23. Critical Thinking Quality is an important product/service objective, but quality can mean different things for different

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9-23. Critical Thinking Quality is an important product/service objective, but quality can mean different things for different goods and services, such as durability, precision, aesthetic appeal, and so on. What does quality mean for the following goods/services?

a. Smartphone

b. Massage

c. Athletic wear

d. Gaming systems

e. Car wash

f. College education

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Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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