9-23. Critical Thinking Quality is an important product/service objective, but quality can mean different things for different
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9-23. Critical Thinking Quality is an important product/service objective, but quality can mean different things for different goods and services, such as durability, precision, aesthetic appeal, and so on. What does quality mean for the following goods/services?
a. Smartphone
b. Massage
c. Athletic wear
d. Gaming systems
e. Car wash
f. College education
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Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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