Questions and Answers of Social Media Marketing

9. Explain different techniques to secure social media accounts.
8. Explain common social media risks-mitigation strategies.
7. Explain the four steps in social media risk management.
6. What are some common social media risks?
4. What is the purpose of social media strategy?
2. Explain the social media alignment matrix.
1. What is the goal of aligning social media analytics with business goals?
✓ How will the feedback be handled? etc.
✓ Who will respond to follow-up suggestions and comments?
✓ Is the content approved by the organization?
✓ Who will create the content?
✓ How often should we post the content? Daily or weekly?
✓ What type of content should we post to social media; for example, news, updates, alerts?
7. What is the purpose of search engine trend analysis?
6. What is the purpose of search engine optimization?
4. What is search engine analytics?
3. Differentiate between local and global search engines.
2. Explain different types of search engines.
1. What is the function of a search engine?
6. Discuss privacy concerns related to location analytics.
3. What are the sources of location data.
2. Explain the two main categories of location analytics.
1. Define location analytics.
7. What governmental legislation and regulation is appropriate to assure citizens’ rights of privacy in an era of location-aware mobile devices?
6. What level of disclosure control should be dictated by government regulation? By the affected individual customers, users, etc.? By other parties?
5. To what extent should users of location-based services be allowed to choose their own level of identifiability/anonymity?
4. What legal protection should a person’s historical location information have against unreasonable search and seizure?
3. Should location information as stored be personally identifiable, or should the user have the option to preserve degrees of anonymity?
2. Should users of location-enabled devices be permitted to control the storage of location information?
1. Should users of location-enabled devices be informed when location tracking is in use?
6. What is social media hyperlink analysis?
5. What is link impact analysis?
4. What is hyperlink environment analysis?
2. Briefly discuss in-links, out-links, and co-links.
1. What are hyperlinks, and why they are important?
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5. Briefly explain the different app development options.
4. What are some main characteristics of mobile apps?
3. Briefly explain the different classes of mobile apps.
2. What is the purpose of apps analytics?
1. Briefly explain the two main categories of mobile analytics.
✓ How do my applications versions compare to one another?
✓ How many users started a specific number of sessions?
✓ How often do my users open my app?
✓ How long do my users stay inside my application?
✓ Which application version leads to more sales?
✓ Which countries were top performers in terms of in-app purchases?
✓ What item is purchased the most?
✓ Which operator, operation system, and devices they use?
✓ How long do they stay on my app?
✓ What are my in-app payments and revenue?
✓ How do my customers navigate in the app?
✓ What actions they are taking?
✓ Which countries are they from?
✓ Who are my users?
3. Why it important to measure actions performed by social media users?
8. Briefly define important node level properties, such as degree, betweenness, eigenvector centralities, and structural holes.
7. Differentiate between weighted and unweighted networks.
2. What is the purpose of network analytics?
1. What is a network?
✓ Investigate multiplexity; for example, analyzing comparisons between different link types, such as friends vs. enemies.
✓ Find cohesive subgroups; for example, pinpointing communities within a network.
✓ Find important links and their rankings; for example, weight, betweenness, and centrality.
✓ Find influential nodes and their rankings; for example, degree, betweenness, and closeness centralities.
✓ Understand overall network structure; for example, number of nodes, number of links, density, clustering coefficient, and diameter.
5. Explain the typical social media text analysis steps.
1. What is text analytics, and why it is useful?
3. What are some core characteristics of social media?
2. What is social media? And what makes it different from the traditional media?
1. Differentiate among Web 1.0, Web 2.0, and Web 3.0.
✓ How will you secure your account from online security risks?
✓ Do you have a plan to collect and analyze feedback generated over Twitter?
✓ Do you have legal mandate to establish a Twitter account?
✓ What information should be posted and what should not be posted? Your departmental information or communication policy may provide a useful place to start.
✓ What should be your Twitter handler or username? Be thoughtful while creating a handle; think of a name that truly sums up your organization.
✓ Who will be responsible for handling it? Since it is not a oneshot deal, once a social media presence is established, it needs to be sustained and managed properly
✓ What is the purpose of the Twitter account? And is the purpose aligned with your business goals? Your social media strategy will determine the main purpose of using Twitter or any other social
✓ How will you secure the blog?
✓ Do you have a plan to collect and analyze feedback generated over the blog?
✓ Do you have a legal mandate to establish an official blog for your organization?
✓ What type of content should be posted and what should not be posted?
✓ What should be the name of your blog?
✓ Who will be responsible for handling the blog (e.g., creating and posting content)?
✓ What is the purpose of the official blog? (e.g., advertisement promotes awareness, solicit ideas.) And is the purpose aligned with the business goals?
✓ How will you secure your channel from possible online risks?
✓ Do you have a plan to collect and analyze feedback generated over the channel?
✓ Do you have a legal mandate to establish an official YouTube channel for your organization?
✓ What type of content should be posted and what should not be posted?
✓ What should be the name of your channel?
✓ Who will be responsible for handling the channel (e.g., creating and posting videos)?
✓ What is the purpose of the YouTube channel? (e.g., advertisement promotes awareness, share useful content, provide training etc.) And is the purpose aligned with your business goals?
✓ What are your security measures from possible online risks?
✓ Do you have a plan to collect and analyze feedback generated over your Facebook page?
✓ Do you have a legal mandate to establish an official Facebook page for your organization?
✓ What information should be posted and what should not be posted?
✓ What should be your Facebook page name?

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