Questions and Answers of Social Media Marketing

=+3. Identify current legal challenges and risks on social media. How would you address them?
=+2. Define ethics. What are some of the key principles in your code of ethics for using social media?
=+1. Based on the reading, what is the current legal landscape in social media? What are some of the main issues to be aware of?
=+Am I aware of the power (and risks) associated with saying something online and the effects it may have on another person?
=+Do I understand the impact of sharing my opinion online for the world to see, and the community, professional, and global implications toward my personal brand?
=+Am I aware that an update made in a spark of emotion or outrage could cause me to get suspended from my job, miss out on a job opportunity, or even get fired?
=+Do I know what I need to do in case someone uses my profile picture to create a fake account?
=+Do I care if I send out a tweet or snap that may look “cool” online with my friends, but could reflect poorly on the organization or company I represent?
=+Am I aware that while I have my account settings set to “private,” they really are not?
=+Do I care if people search previous updates (pictures, messages, blog posts, etc.) to use for job interviews?
=+3. You have been asked to create a social media audit for a local nonprofit in town. The firm is on all of the social media platforms but does not get as much engagement on Twitter as it wants.
=+2. You are applying for an internship with Texas Roadhouse for the summer, and the manager has asked you to come up with some potential ideas for the restaurant to use for storytelling on social
=+1. You enter a job interview and the human resources director asks you to define social media and answer the question, “Is social media a science or an art?” Discuss your thoughts on this and
=+4. Discuss how research and practice are key parts of what makes social media the way it is today?
=+3. How can social media professionals use the science dimension of social media to their advantage? What can social media professionals do to spark creativity and innovation in their work? How can
=+2. What are some of the main takeaways from the history of the social media platforms? What points stand out the most?
=+1. Based on the reading, how would you define social media? How has social media evolved over time?
=+5. Look at some of the causes that Ben & Jerry’s promotes at:http://www.benjerry.com/activism/inside-the-pint/. Do you agree with a firm adopting such blatant social causes? Do you agree with the
=+4. Do you eat Ben & Jerry’s ice-cream? If yes, why do you buy this brand? If no, are you now more likely to do so?
=+3. Do you think Ben & Jerry’s does a good job of interacting with its stakeholders and presenting its stakeholder approach on its Web site?Did Unilever’s assurances that this approach would not
=+2. Have a look at the wide variety of stakeholders that form a key component of Mallen Baker’s definition of CSR, including the diagram at http://www.mallenbaker.net/csr/definition.php. How can
=+1. What is a stakeholder? Define the term in your own words.
=+5. Have a look at the Web site of the campaign What Would Jesus Drive?(http://www.whatwouldjesusdrive.info/intro.php). If he were alive today, what car would Jesus drive? Why?
=+what you have learned in the case, do you agree that Islamic financial products are Shari‘a-compliant, or are banks just finding ways to make people feel comfortable when investing their money
=+4. What is your reaction to the accusation that the Islamic finance industry is generating “interest-bearing loan[s] in all but name”? From
=+there any jobs or industries that you would avoid based on your moral or religious values?
=+3. Are you interested in a career in finance? Would you have any religious or moral concerns about working in the finance industry? Are
=+ Are they provocative, or do you not understand what all the fuss is about?
=+2. Have a look at photos of the Atheist Bus Campaign’s advertisements on London buses at: http://www.atheistbus.org.uk/bus-photos/. What is your reaction?
=+1. What role does religion play in your life? Do you feel the society in which you live is becoming more or less religious? Is this good or bad? Does it matter?
=+to deal with an NGO causing it problems if the company does not feel the NGO represents one of its significant stakeholder groups?
=+5. Many NGOs face a real issue of accountability and transparency. Any independently wealthy individual can set up a nonprofit or NGO and claim to be an expert on a particular issue. Using the
=+4. Do NGOs lose their legitimacy if they begin cooperating with the very companies whose actions they are trying to affect? Where should the line be drawn?
=+3. What advantages and/or disadvantages are there for corporations that work closely with NGOs or nonprofit organizations? Can you think of any examples of successful partnerships?
=+how might their legitimacy be improved?
=+2. What potential problems do you see in the rapid growth of nonprofit or nongovernmental organizations? For whom do these groups speak? To whom are they accountable? Particularly in terms of
=+What important functions do these organizations perform that cannot be performed by either governmental or for-profit organizations?
=+1. NGOs and nonprofits, along with charities, form the social sector.
=+What do you think about Cramer’s answers? As a result of the interview, do you trust Cramer’s stock advice more or less? Why?
=+5. Watch the three parts of Jon Stewart’s interview of Jim Cramer from CNBC’s Mad Money (http://www.thedailyshow.com/watch/thu-march12-2009/jim-cramer-pt–1). Do you think Stewart’s
=+what you know of CNBC, did they perform well or badly in terms of reporting before, during, and after the 2007–2009 financial crisis?
=+Are the media there to police society’s institutions and hold them accountable based on their own biases and political agendas? Or are they there to report the news objectively without taking
=+4. What is the correct role of a media channel in a democratic society?
=+3. Is collateral damage or friendly fire an acceptable cost of war? Is it acceptable for innocent lives to be sacrificed in the name of national security?
=+Should the media’s powers be restricted during wartime? Have embedded journalists helped the reporting of war or just upped the entertainment level closer to Hollywood special-effects levels?
=+2. Should the armed services have to answer to CNN or any other news organization? Isn’t that the responsibility of the civilian planners and politicians that shape the strategies that the armed
=+1. Do the media today report the news or distort the news? Do we watch news or entertainment? What do you think CNN’s role, or the BBC’s, should be? What about Al-Jazeera?172 Is news reporting
=+About 45 percent said that their ethics and compliance programs would reduce the likelihood of an ethics scandal at their companies only “a little” or “not at all.”?
=+5. What is your reaction when you read about the survey of ECOs attending the Conference Board’s ethics conference, which reported:
=+4. An important component of implementing an ethical or CSR perspective organization wide is consistency across departments. Do you feel that the lessons you are learning in this class are
=+3. What do you imagine the day-to-day work of an ECO entails? Do you think it is viewed as a position of importance within companies today?Why, or why not?
=+2. What does it mean for an organization to be ethical? What is the difference between an unethical and an illegal act?
=+taught to university students (graduate or undergraduate)? Is that a job for which universities (business schools, in particular) should be held responsible?
=+1. What makes one person more or less ethical than another? Where does that component of an individual’s character come from? Can ethics be
=+ Is it fair that poor workers in India or China (often including children) get to clean up our e-waste?
=+How often do you change your cell phone? What about your computer?
=+do to minimize your carbon footprint and the amount of e-waste you produce?
=+5. Have a look at this short video on e-waste processing in India:http://video.google.com/videoplay?docid=5944615355863607664 or this 60 Minutes report on e-waste in
=+(http://www.greenpeace.org/). Is environmental sustainability given a high enough priority in business, politics, and society today? Why, or why not?
=+4. What is your image of the NGO Greenpeace? Do you trust the organization to provide accurate and objective assessments of the environmental impact of business? Visit the organization’s Web site
=+effective to donate the same amount of money to an NGO that has an established environmental track record (such as the Sustainable Forestry Initiative, http://www.sfiprogram.org/)?
=+not make computers that last longer, thereby reducing markedly the CO2 emissions per sale?113 What connection does planting trees have with Dell’s core business model? Does this matter? Would it
=+just a public relations effort by the company, or is this really a new approach to sustainable business? Why isn’t Dell focused on minimizing the carbon footprint created in the production
=+3. Go to Dell’s Plant a Tree for Me Web site:http://content.dell.com/us/en/corp/d/corp-comm/PlantaTreeforMe.aspx. The program gives Dell’s consumers the option to pay the cost of planting trees
=+ How do you answer the main question posed in the video: How can we make a linear economic system more sustainable?
=+2. Have a look at this 20-minute video:http://www.storyofstuff.com/index.html. Does it change your answer to Question 1 in any way?
=+1. Is environmental sustainability an issue you consider in your purchase decisions? Why or why not?
=+being waged by a newspaper in your country? If you are, did you know about the campaign? Was it a success? Why or why not?
=+5. Have a look at the UK newspaper The Daily Mail’s “Banish the bags”campaign (http://www.dailymail.co.uk/news/article-519770). If you are not in the United Kingdom, can you imagine a similar
=+ Does it change your perception of the firm? Would you ever choose the drinks you buy because of action such as this?
=+4. Have a look at this video, which shows Coca-Cola’s “World’s Largest Bottle-to-Bottle Recycling Plant” (http://www.youtube.com/watch?v=0f4Sl804HPM). What are your thoughts?
=+How well do you feel women are represented in executive and board positions in firms in your country? Do you think a similar scheme would improve things?
=+Politicians in egalitarian Norway, aware that by 2002 only 6 per cent of directors were female, legislated the following year to introduce the controversial quota, which came into full force [in
=+40 per cent of their directors.” Similar to the IKEA and Irish government social experiments outlined in the case, the results were dramatic:
=+3. Have a look at this Financial Times article(http://www.ft.com/cms/s/0/c6d8c8a2-5902-11de-80b3-00144feabdc0.html), which describes a law passed by the Norwegian government to force “listed
=+Is that the same as the nonprofit organizations or NGOs that are also participating in the debate?
=+ Where would most corporations like the balance to fall?
=+What is your sense of the argument that is playing out within the business world?
=+2. Enter the search terms csr, mandatory, voluntary into Google. Have a brief look at some of the relevant documents this search produces.
=+1. Which argument do you favor—persuading a company to incorporate a CSR perspective voluntarily or forcing them to change using legislation? Why? Which of these two approaches is ideal? Which is
=+hard, even in America.… In developing countries, the dilemma may be even greater: “In Vietnam, [Nike’s] workers are paid more than doctors. What’s the social cost if a doctor leaves his
=+5. Respond to the following quote concerning Nike’s relationship with its global network of over 700 independent supplier factories: The relationship is delicate.… NGOs have berated firms such
=+would you use if a major client wanted you to demonstrate your CSR commitment?
=+4. Why is it important that an audit of any aspect of a company’s operations be conducted by an independent organization? What benefits are there for a firm in working together with NGOs to
=+ What are the dangers of greenwash, where a firm inflates or misrepresents its CSR achievements in the hope of reputation benefits?
=+3. Who benefits most from the publication of a CSR report—the firm or its stakeholders?
=+2. Is a tobacco firm that employs tens of thousands of people and pays significant taxes a better or worse firm (in terms of CSR performance)than a supermarket that sells food but pays its
=+1. Do you think of CSR in terms of a dichotomy, or do you think of CSR in terms of a continuum? If it is the former, what advantages does this approach provide? If it is the latter, what
=+5. Look at this video of Nike CEO Phil Knight and the documentary producer, Michael Moore: http://www.youtube.com/watch?v=cOI0V4kRCIQ. Is Nike a good company? Why or why not?
=+4. Why does Nike continue to source its production overseas? What advantages does this generate for the firm? What are the disadvantages that result from the decision? Should Nike have been able to
=+3. Is it fair to make the comparison between the amount Nike pays its factory workers in Vietnam and the salaries of its CEO and the athletes that endorse the company’s products?
=+2. Do you wear Nike shoes? If so, why? If not, why not? Why is Nike so successful?
=+1. Is a firm responsible for its supply chain? If so, how far down the supply chain does this responsibility extend? Should a firm’s operations abroad be judged by the standards (legal, economic,
=+Do you think it is an effective way of improving the education of children in developing countries?
=+5. Have a look at this article by Timothy Ogden (http://www.millermccune.com/business_economics/computer-error-1390).317 What are some of the criticisms of OLPC?
=+4. Was Intel wrong to compete with the OLPC project or was it just bad PR? Justify your position by referring to another firm that has acted in a similar (or different) way when faced with a
=+4 billion people at the bottom of the economic pyramid), how might such a breakthrough benefit the firm in selling to the developed world at the top of the economic pyramid?
=+3. Assuming a firm found a profitable niche in serving the fourth tier (the
=+2. Outline the opportunity for corporations that exists at the base of the pyramid. Can you think of a company and an existing product and how it can be modified to become profitable in the
=+1. Is it OK for a firm to profit from poverty?

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