=+4 billion people at the bottom of the economic pyramid), how might such a breakthrough benefit the
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=+4 billion people at the bottom of the economic pyramid), how might such a breakthrough benefit the firm in selling to the developed world at the top of the economic pyramid?
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Strategic Corporate Social Responsibility Stakeholders In A Global Environment
ISBN: 978-1412974530
2nd Edition
Authors: William B. Werther, David Chandler
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