=+3. Do you think Ben & Jerrys does a good job of interacting with its stakeholders and
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=+3. Do you think Ben & Jerry’s does a good job of interacting with its stakeholders and presenting its stakeholder approach on its Web site?
Did Unilever’s assurances that this approach would not change after they bought the company in August 2000 do enough to safeguard this important element of Ben & Jerry’s? Why, or why not?
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Related Book For
Strategic Corporate Social Responsibility Stakeholders In A Global Environment
ISBN: 978-1412974530
2nd Edition
Authors: William B. Werther, David Chandler
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