=+2. Outline the opportunity for corporations that exists at the base of the pyramid. Can you think
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=+2. Outline the opportunity for corporations that exists at the base of the pyramid. Can you think of a company and an existing product and how it can be modified to become profitable in the developing world?
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Strategic Corporate Social Responsibility Stakeholders In A Global Environment
ISBN: 978-1412974530
2nd Edition
Authors: William B. Werther, David Chandler
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