9-29. Critical Thinking How do you feel about store brands that design packaging to mimic that of...

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9-29. Critical Thinking How do you feel about store brands that design packaging to mimic that of national brands?

Should the government place limitations on how similar the packaging can be legally? Why or why not?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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