1. You are heading a market research team asked to investigate householder attitudes toward city-wide services such as garbage collection, public transport, and street cleanliness. Create a presentation outlining the strategy in determining the sample size using the headings “research goals and objectives,” “how precise do we need or want the results to be?”, “the confidence in the accuracy of the survey results,” “how different do you want the respondents to be?”, and “what are the probable response rates?” Present your ideas to the rest of the group, who will represent the city officials.

2. Recent droughts have meant that some parts of Australia have had water shortages. Sydney Water would like to determine the average number of swimming pools, fountains, etc. The management believes that a survey should be conducted. You are appointed as a consultant. What incentives would you suggest to increase the response rate? Make a presentation about this project to three students who represent the chief operating officer, chief financial officer, and the chief marketing officer of Sydney Water.