13. The Zappos Story. Do you think it is viable for Zappos to move to m-commerce, social...

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13. The Zappos Story. Do you think it is viable for Zappos to move to m-commerce, social commerce, and F-commerce? If yes, how could they do this? If no, why not?

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E-marketing

ISBN: 9781315506524

7th Edition

Authors: Judy Strauss, Raymond D Frost, Frost Raymond D

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