14. The Dell Story. What might Dell have done to manage its online reputation better? Acting as...

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14. The Dell Story. What might Dell have done to manage its online reputation better? Acting as Dell’s consultant, give the company advice that would keep it out of this kind of trouble in the future.

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E-marketing

ISBN: 9781315506524

7th Edition

Authors: Judy Strauss, Raymond D Frost, Frost Raymond D

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