25. As a consumer, would you be more likely to buy from a Web site displaying the...

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25. As a consumer, would you be more likely to buy from a Web site displaying the TRUSTe logo than from a competing Web site without the TRUSTe affiliation? Explain your answer.

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E-marketing

ISBN: 9781315506524

7th Edition

Authors: Judy Strauss, Raymond D Frost, Frost Raymond D

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