According to Kantar Millwood Brown (www.mill wardbrown.com), the top four Chinese brands are Tencent, China Mobile, Alibaba and ICBC. Examine their websites and summarize your impressions of their brand image. Now find a YouTube advertisement for each brand (supply the URL in your response). Is the image projected on the website consistent with the YouTube advertisement and the image portrayed in the other advertisements for the brand?

a. Tencent (www.tencent.com/index_e.shtml)

b. China Mobile (www.chinamobileltd.com/en/

global/home.php)

c. Alibaba (www.alibabagroup.com/en/global/home)

d. ICBC (www.icbc-ltd.com/ICBCLtd/en)