As a consultant to easyJet Europe, you are working on a market research project for them. They
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As a consultant to easyJet Europe, you are working on a market research project for them. They are investigating the possibilities of launching a service in South America.
a. Using online databases and other sources in your library, compile a list of all the potential competitors and recent news stories on their services.
b. Visit the Web sites of the competitors and compare the information available.
c. Based on the research you have carried out, write a report on the low-cost airline market in South America.
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