Brand extensions and flanker branding are common strategies for large corporations. In each of the following cases,

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Brand extensions and flanker branding are common strategies for large corporations. In each of the following cases, identify which strategy has been used by the business, and why this is the case:

a. Virgin Atlantic

b. Coca Cola Zero

c. Jet Star

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9780134484136

8th Edition

Authors: Kenneth E. Clow, Donald E. Baack

Question Posted: Oct 24, 2024 09:00 AM

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Brand extensions and flanker branding are common strategies for large corporations. In each of the following cases,

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Integrated Advertising Promotion And Marketing Communications

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