Despite considerable work and marketing efforts, Dubai has failed to get into the top five global cities
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Despite considerable work and marketing efforts, Dubai has failed to get into the top five “global cities with exciting growth prospects” as named by consultancy group Knight Frank. This is a major disappointment to the government and businesses based in the city. The business development director for the city has employed you to look at the cities that did make it to the list: Pittsburgh, Manila, Amsterdam, Bengaluru, and Seattle. You are to examine their credentials compared to Dubai and write a report outlining your main findings. What would you suggest that Dubai do to improve its reputation as a city with exciting growth prospects? What is it doing right and what is it doing wrong?
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