Examine the following websites. Identify all of the promotions offered on the site. Provide a screenshot of
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Examine the following websites. Identify all of the promotions offered on the site. Provide a screenshot of each promotion you see. What are the objectives of each consumer promotion? Do the promotions on the websites mesh with the company’s advertising and consumer promotions at retail outlets? Explain.
a. Taco Bell (www.tacobell.com)
b. Hershey’s (www.hersheys.com)
c. Huggies (www.huggies.com)
d. Papa John’s (www.papajohns.com)
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9780134484136
8th Edition
Authors: Kenneth E. Clow, Donald E. Baack
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